About Us

Our Story

We started Paw Choice® to bring something better to the pet industry—because we’ve experienced the heartbreak that comes from losing a beloved dog too soon.

Like all passionate dog lovers, we wanted our pups to live the healthiest, happiest, and longest lives possible. If you're a pet parent, we know you feel the same.

But we were tired of:

• Cheap ingredients
• Products that didn’t deliver results
• Safety concerns
• And the cold, impersonal nature of big corporate brands

So—we decided to change that.

Today, we’re proud to serve tens of thousands of happy customers and receive heartfelt messages from pet parents who tell us how much our products have helped their dogs thrive.

Our Mission

Our mission is simple:
To improve the health and lives of dogs—inside and out.

We create natural pet health supplements and grooming products that are:

Thoughtfully formulated

Made with premium, natural ingredients

Manufactured in the USA under the highest safety standards

We understand that dogs aren’t “just pets.” They’re family—and that belief guides everything we do.

The Heart of Paw Choice: Reliability

What sets us apart? One word: reliability.

Being reliable means:

Safe:
Your dog’s safety is our top priority. Every product is made in the USA and crafted with care under strict quality and safety standards.

Effective:
We don’t cut corners. Our formulas are created to do what they say they’ll do—no fluff, just results you and your dog can feel.

Supportive:
We believe customer service should feel human. We're here for you before, during, and after your purchase, and we genuinely enjoy helping.

We’re passionate about our mission, and our customers are too. Together, we believe we can create real change for the better.

Welcome to the Paw Choice family. We’re so glad you’re here.

— Scott, David & Jess
Co-Founders, Paw Choice®

Some Of Our Fans!