I personally have not tasted, but my dogs do not mind it. In fact, when we feed them, they wait until it is added before they eat. I want to keep my fur babies healthy by healthy foods and vitamins. I recently read the benefits of having salmon oil for you dogs. I feed them a good grain free, sugar free, gmo free dog food. I do ad vitamins and now this in their food. We recently lost one of our dogs, due to cancer, it was very hard on the family. He didn't show signs and was only 8. We are hoping by making healthier choice for our dogs, they will be healthier and live longer.